AVIF vs JPG

Choose AVIF for hero images where every kilobyte counts. Choose JPG for photographs shared with anyone. Both compress the same way; the difference is compatibility and ecosystem.

AVIFJPG
CompressionLossyLossy
Transparency-
Animation-
HDR-
Metadata
Open / royalty-free
Defined byAOMediaJPEG / ISO
Since20191992
Best forhero images where every kilobyte countsphotographs shared with anyone

AVIF

The best compression available today, with HDR and transparency. Slower to encode.

JPG

The universal photo format. Lossy, no transparency, opens everywhere.

Questions

AVIF or JPG: which is smaller?

It depends on the content; see our measured benchmarks on the conversion pages.

Can I convert AVIF to JPG?

Yes, in your browser, nothing uploaded.

And JPG to AVIF?

Yes, as well.