HEIC vs JPG

Choose HEIC for staying inside the Apple ecosystem. Choose JPG for photographs shared with anyone. Both compress the same way; the difference is compatibility and ecosystem.

HEICJPG
CompressionLossyLossy
Transparency-
Animation--
HDR-
Metadata
Open / royalty-free-
Defined byApple / MPEGJPEG / ISO
Since20171992
Best forstaying inside the Apple ecosystemphotographs shared with anyone

HEIC

What iPhones shoot. Half the size of JPG at the same quality, but Windows and the web struggle with it.

JPG

The universal photo format. Lossy, no transparency, opens everywhere.

Questions

HEIC or JPG: which is smaller?

It depends on the content; see our measured benchmarks on the conversion pages.

Can I convert HEIC to JPG?

Yes, in your browser, nothing uploaded.

And JPG to HEIC?

Not yet.